Messaging + Optics yields The Narrative

• 49 percent of Americans live in a household where someone receives at least one type of government benefit, according to the U.S. Census Bureau.

• 63 percent of all federal spending this year will consist of checks written to individuals for which the government receives currently no services, the White House budget office estimates. That’s up from 46 percent in 1975 and 18 percent in 1940.

-- Americans 'Hooked' on Government Benefits, Bloomberg 10/28/2011

 

 

 

The Secret Plan to Defend Obamacare

This week, The Heritage Foundation's Rob Bluey obtained a four-page strategy memo that outlines a White House-coordinated campaign to force an unwilling public to accept Obamacare. Once again, all the strategies by the Administration and its liberal allies involve how better to message this hated law as the anniversary of its passage approaches and the Supreme Court hears oral arguments on its constitutionality.

If only the Administration put this much effort into lowering the price of gas or creating jobs.

... The effort will focus on two key issues:

“Remind people that the law is already benefiting millions of Americans... This message will include the ideas that these are benefits that politicans/the Court art (sic) are trying to take away from average Americans.”

“Frame the Supreme Court oral arguments in terms of real people and real benefits that would be lost if the law were overturned....

Read it all at The Foundry.

 

I'm sorry to say it, but this strategy - the messaging, the optics, the narrative - reminds me so much of the palistinians.  Complete with demonization of the "enemy."  Looks to me like Obama took more than one lesson from Rashid Khalidi's dinner table.

Comments

[Joel]

well if it's a secret (like the supposedly imminent Israeli air attack on Iran) - it ain't secret now!