Manufacturing gaffes is a lot easier than manufacturing jobs which is why the media has switched from fake optimism about the economy to fake pessimism about Romney's competence. While it takes a lot of work to open a factory that manufactures shoes or microprocessors, manufacturing a gaffe factory is very easy.
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Modern journalism is indistinguishable from public relations. PR people do not investigate or report, they come up with a narrative, break it down into talking points and then sell it down by the docks. Their narrative is "Our company is great and the other company is bad". When their company does something wrong, then it's, "Our company really isn't responsible for this" and "The other company is much worse than we are."
When it comes to politics all you really hear from the media anymore is the same lazy spin you can find on corporate press releases. Read the press releases from a squabble between two companies, switch out the names of the companies to, "Obama" and "Romney" and imagine that Obama Inc. owns the media. Now you know everything you need to know about politics.
Daniel Greenfield at Sultan Knish: